Do you remember 2009? You know, when the global pandemic known as swine flu swept uncontrollably across the globe, leaving an unimaginable trail of death and destruction in its wake? You don't remember that? Weird- if you'd been reading, listening, or watching the news, you would have equivocated the rather mild outbreak of the H1N1 virus with the beginning of the end of civilization as we know it.
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| Aporkalypse now! Get it? C'mon, that was a good one. |
It's obvious that this story was blown out of proportion by the media as a whole. And the reasons are pretty apparent. The news cycle is driven by 24-hour reporting, and with a constant demand for fresh talking points there is always a burden to be sensational. It's like a watered down version of yellow journalism, where the biggest and best headline wins. In a slow-news period like the spring of 2009, H1N1 broke out at just the right time. Media coverage put the fuel on the fire, and public fear ignited it like a 50-gallon drum of oil at a matches party.
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| Pictured above- public sentiment. |
Had there been more of a sedated reaction to the swine flu scare, things could have turned out differently. Cool, unbiased reporting of the facts, not scientists' worst-case-scenario predictions, could have kept the public calm and kept fear from spreading, ironically enough, like a virus. In hindsight, we realize how overblown our fears were- the death rates for swine flu barely exceeded the usual range for seasonal illnesses. While people were infected, vaccines quickly ended the H1N1 virus. However, the paranoia generated ended up hurting airlines, theme parks, and other businesses caught up in the deluge of fear. One would hope this scare would cure the media's fondness for overhyping stories. Sure- when pigs fly.